Staging Your Aircraft
Our previous blog in the “Five Ways Operators Can Retain Aircraft Value” series discussed how organizing logbooks and loose equipment more effectively can help boost the aircraft’s value when it’s time to sell.
Aircraft staging is another chance for you to make a good first impression with a prospective buyer. When done right, it highlights the best features of your aircraft.
When staging an aircraft for the best first impression, ensure that the plane is:
- Well lit (for photography and for visits)
- Cleaned inside and out (don’t forget the little things – details)
- Cleared of any clutter (including inside drawers)
- Temperature controlled (not too hot or cold inside – think comfort)
- Turned on (make sure the avionics panels lit up)
It also should be positioned in a visually appealing setting, such as a nice hangar. Any items displayed inside the aircraft should have a purpose and be placed with care, including a well-designed brochure and spec sheet.
“You’re showing them not only this plane in its best light, but you’re showing them that this is a working, living, well-taken-care-of machine, with all the systems functioning,” said Jared Hasty, director of sales and key accounts for aircraft broker OGARAJETS, during a recent ATP webinar.
“That’s a lot of the value of the airplane,” he said. “Those avionics are very expensive, so to have it all lit up, you see everything working, you see everything functioning. It gives [the prospective buyer] peace of mind that this is a plane that’s ready to go.”
ATP’s Vice President of Marketing and Engagement Lee Brewster, who hosted the webinar with Hasty, recommends thinking about how to present your aircraft in its best light long before you’re ready to sell.
“As you’re maintaining your aircraft, you think about those little things, like the finish, the trim, those things that you know you can keep up with through the life of the aircraft,” she said.
Prioritizing ongoing maintenance of things like paint jobs and touch-ups over the life of the aircraft will pay off later when it’s eventually time to stage the aircraft for a buyer.
To access Hasty and Brewster’s full discussion, watch the ATP webinar titled “Pay Now or Pay Later: 5 Tips and Tools to Retain Your Aircraft’s Value.”
In our next blog post in the series, we’ll discuss how utilizing an engine program can help retain the value of your aircraft.
View the previous blog post in the “Five Ways Operators Can Retain Aircraft Value” series: